YES, thank you for this! This is exactly my thoughts about the toy (GoldieBlox). While I commend GoldieBlox on the diversification of the three girls, the elaborate commercial that kept me watching to see what these girls had created, etc…the toy still stresses that we, girls, need “special toys”. It’s a start, yes, but it’s not the solution. I played with legos, my brother and I…he also played with my barbies, go figure (of course, Barbies are riddled with gender, etc…problems).
The point is, buy your daughter some legos. She’ll love them just as much. It’s society that creates these stereotypes (e.g. girls not good at/no interest in engineering). Not children. My little brother and I played with everything together, we could care less. We just wanted to have fun and be our mischievous selves.